Responsibilities

• Responsible for delivering insight-driven strategic communication plans for departmental and ministerial priorities. To include clear objectives, measures of success and evaluation to allow for course correction.
• Working closely with colleagues in Policy Group and Strategy to join up Comms and Policy to optimise impact.
• Developing long term forward looks and working with colleagues to produce quarterly plans, agreed with No10, which ensure DWP is maximizing communications opportunities, demonstrating delivery and mitigating risks.
• Developing communications strategies that join up communications and policy delivery, grounded in DWP’s operational and political context.
• Leading collaboration across the Communications Directorate to ensure that plans are delivered in partnership, guided by audience insight and tailored across channels and disciplines, including new and traditional media; owned, earned and paid marketing; and stakeholder management.
• Developing narratives, lines to take and messaging frameworks for Ministers, senior officials and colleagues across DWP so our messaging is consistent, coherent and compelling, setting direction through story-telling.
• Providing strategic direction on opportunities for ‘digital-first’ communications which support strategic goals, and developing strong, productive relationships with the Social Media Unit in our Marketing team.
• Line managing and developing members of the team, supporting their professional growth and ensuring high standards of delivery