Responsibilities

• Define the digital customer journey, ensuring seamless experiences across all customer touchpoints
• Lead the development of annual marketing plans based on customer insight, market analysis and commercial opportunities
• Develop customer lifecycle marketing strategies using CRM, personalisation and digital channels
• Provide strategic marketing advice across the Bus Franchising Programme and wider Transport directorates
• Lead and develop a high-performing multidisciplinary commercial marketing and digital marketing team
• Develop specialist capability across paid media, SEO, CRM, content, analytics and digital campaign management
• Oversee website performance, user journeys, conversion optimisation and content governance
• Work closely with insight teams to understand customer behaviour, campaign effectiveness and market trends
• Develop marketing dashboards and reporting frameworks that demonstrate commercial impact
• Ensure all marketing activity is accessible, inclusive and customer-centred

Requirements

• Experience of developing commercial marketing strategies that drive customer acquisition and revenue growth
• Experience of managing large integrated marketing campaigns across offline and digital channels
• Experience of delivering measurable marketing ROI through data-driven decision making
• Experience of managing significant marketing budgets
• Experience of leading and developing high-performing marketing teams
• Experience of managing creative, digital and media agencies
• Degree (or equivalent qualification/experience) in Marketing, Communications, Business, or a related field

Benefits

• Local Government Pension Scheme (one of the most generous pension schemes in the UK).
• Shared Cost Additional Voluntary Contribution scheme where you can build an additional pot of money alongside your pension with contributions exempt from Income Tax and National Insurance contributions (NICs).
• 28 days paid annual leave (with an option to purchase more) + Statutory days.
• EV car benefit scheme
• Healthcare plans.
• Discounted gym membership, will writing, and mortgage advice.
• An option to buy a bicycle, including e-bikes and adapted pedal cycles, at a discounted rate.
• 3 days of paid leave each year to volunteer.
• Interest-free financing through SmartTech to buy the latest technology
• Discounted shopping with over 2,000 big-name retailers, and more. You can now also obtain a Costco membership through the WMCA.