Responsibilities

• Manage the City’s reputation at all times while communicating through social media
• Capture photo and video content on location at events, highlighting City departments, and other initiatives
• Create engaging video content for social media, including filming and basic editing.
• Develop, coordinate, and implement social media strategies and targeted social media postings
• Monitor internal and external social media channels and engage in effective communication with the community, as required
• Measure and report on the success of social media for the City
• Work with Managers, Communications Advisors and other departments to develop social media messaging and creative assets
• Support corporate marketing and advertising campaigns, promotional activities and events
• Support emergencies by monitoring online conversations for sensitive or inaccurate information
• Serve as subject matter expert on digital and social media trends tools and platforms

Requirements

• You will have a related post-secondary degree or diploma in an area such as Design, Journalism, or Communications, and 2-4 years of related experience municipal preferred.
• You will also have proficiency with social media tools and an advanced understanding of the needs/requirements of target audiences, and the impact and responsibility of information disseminated through social media.
• You will have a working knowledge of design, video and web editing tools/software.
• You will be a team player who engages others to build relationships and create the best communication products.
• You will be required to work some evenings and weekends and work may occur outside of regular work hours.
• This role requires some in-person work, attending events and activities across Burlington to support the City’s communications and marketing efforts.