Social & Paid Content Marketing Executive

Aylesbury, Buckinghamshire, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 9 days ago

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Job Summary

Own the social content strategy and execution, primarily on LinkedIn, while coordinating with marketing and sales to unlock stories, insights and paid opportunities.

Own and manage the social content calendar across channels
Collaborate with marketing, sales, and external partners to identify stories and content opportunities for social and paid campaigns
Refine content based on performance data and audience insights

Job Description

Responsibilities

Create and manage social media content, with a primary focus on LinkedIn, ensuring alignment with brand messaging and campaign objective
Develop engaging socia l-fir st content including posts, carousels, videos, employee advocacy programmes and thought leadership content
Own and manage the social content calendar, ensuring a consistent and strategic approach across channels
Work with marketing and sales teams to ide ntify stories, insights and content opportunit ies for social and paid campaigns
Adapt content for different audiences, sectors and stages of the buyer j ourney
Support the planning, setup and optimisation of paid campaigns across LinkedIn, search, display and other digital channels
Write and refine PPC ad copy and paid social creative that drives engagement, clicks and conversion
Monitor social media conversations, trends and platform developments to identify opportunities and best practice
Analyse content and campaign performance using platform insights and audience data, making recommendations to improve reach, engagement and lead generatio n
Use SEO and digital content best practices to maximise content visibility and effectiveness

Requirements

Have experience managing social media channels and creating engaging content for business audiences
Have a strong understanding of LinkedIn and what successful B2B social content looks like
Are an excellent writer with the ability to adapt tone and messaging for different audiences
Have experience supporting or managing paid campaigns across LinkedIn, PPC or other digital advertising platforms
Understand how to use data, insights and performance metrics to shape content and campaign decisions
Are comfortable managing multiple projects and deadlines in a fast-paced environment
Enjoy collaborating with a variety of stakeholders and building relationships across the business