Social Media Strategist at Cozee Properties | London, UK | £26K/yr – £35K/yr

Social Media Strategist

London, UK (On-site)

£26K/yr – £35K/yrEntry Level2+ years expFull time

Posted 4 weeks ago

Job Summary

Own and grow Cozee Properties' Chinese-language social media presence, developing multi-channel campaigns, producing creative content, and turning engagement into qualified lettings and sales leads.

Lead the cross-channel social strategy with Jenny for Chinese and English audiences.
Create, publish and measure content, and build a performance dashboard.
Ensure compliance with Chinese platform rules while exploring organic growth and lead generation ideas.

Job Description

Responsibilities

Expand and nurture a community around our brand Cozee Properties and develop this community across different channels: TikTok , Instagram, Douyin, and RedNote/Xiaohongshu
Develop alongside Jenny, our Sales & Lettings Director, our social media strategy to reach out to both our Chinese speaking audience and english speaking one.
Stay current on Chinese social media regulations and platform policies, ensuring all content and promotion complies with them
Produce photo and video content, including video editing and photo editing
Build the dashboard on your own to track the performance of the strategy you presented
Build lead generation strategies that turn social engagement into qualified lettings and sales enquiries
Collaborate with the marketing and sales teams to align messaging and hand off qualified leads

Requirements

Has ideally 2 to 3 years experience, creating and implementing engaging content strategies for businesses
Speaks fluent Mandarin, ideally, with Cantonese speakers also considered
Able to show a portfolio of your successful campaigns
Has a proven track record of launching creative, out of the box lead generation ideas
Has solid working knowledge of TikTok, Instagram, and Chinese social media platforms, along with the regulations that govern them
Has a knack for analytics and is able to make the data speak for itself
Takes ownership of projects and follows through from strategy to execution
Masters the Adobe Suite or similar film editing softwares.

Preferred

Proven experience managing social media for a property, real estate, or similar service based business
Strong working knowledge and understanding of story telling through short form content.
A deep understanding of how to be successful on social media such as (but not limited to) TikTok, Instagram and familiarity with Chinese social media platforms
Understanding of Chinese social media regulations and how to promote effectively within them
Familiarity with organic growth and referral marketing strategies, rather than paid acquisition alone

Benefits

Casual dress
Company pension
Employee mentoring programme
Transport links

Cozee Properties

At Cozee Properties, everything we do is guided by one simple belief: Live better.We founded the company on the idea that managing someone’s London home should feel personal, never corporate. Whether we’re selling a new-build, letting a luxury apartment, or looking after a whole block, our real mission is to help people, landlords and tenants alike, live better.From our main office in Chancery Lane, through the 57-year heritage of Wilson Hawkins in Harrow-on-the-Hill, to Jukes & Co. in South Norwood, our 50-strong team looks after more than 500 properties with genuine care. We specialise in premium sales, lettings, and full block management, always with overseas landlords and investors in mind.What matters most to us is building relationships that last. That’s why we handle everything in-house: beautiful photography that help properties feel like homes, real-time dashboards so you can see everything clearly from anywhere in the world, proactive maintenance that prevents problems, and a quiet determination to keep voids under 5%.Our dedicated Chinese desk has become a trusted bridge for international investors, combining deep local knowledge with cultural understanding and opportunities that go far beyond the usual portals.Because when a home is looked after with care, everyone lives better, and that’s the promise we make across every service we offer.Whether you’re thinking of selling, letting, or simply want an honest conversation about your portfolio, we’d be delighted to hear from you.

Founded in 2022

London, England, GBR

19 employees (6 in marketing)

www.cozee.properties