Responsibilities

• Expand and nurture a community around our brand Cozee Properties and develop this community across different channels: TikTok , Instagram, Douyin, and RedNote/Xiaohongshu
• Develop alongside Jenny, our Sales & Lettings Director, our social media strategy to reach out to both our Chinese speaking audience and english speaking one.
• Stay current on Chinese social media regulations and platform policies, ensuring all content and promotion complies with them
• Produce photo and video content, including video editing and photo editing
• Build the dashboard on your own to track the performance of the strategy you presented
• Build lead generation strategies that turn social engagement into qualified lettings and sales enquiries
• Collaborate with the marketing and sales teams to align messaging and hand off qualified leads

Requirements

• Has ideally 2 to 3 years experience, creating and implementing engaging content strategies for businesses
• Speaks fluent Mandarin, ideally, with Cantonese speakers also considered
• Able to show a portfolio of your successful campaigns
• Has a proven track record of launching creative, out of the box lead generation ideas
• Has solid working knowledge of TikTok, Instagram, and Chinese social media platforms, along with the regulations that govern them
• Has a knack for analytics and is able to make the data speak for itself
• Takes ownership of projects and follows through from strategy to execution
• Masters the Adobe Suite or similar film editing softwares.

Preferred

• Proven experience managing social media for a property, real estate, or similar service based business
• Strong working knowledge and understanding of story telling through short form content.
• A deep understanding of how to be successful on social media such as (but not limited to) TikTok, Instagram and familiarity with Chinese social media platforms
• Understanding of Chinese social media regulations and how to promote effectively within them
• Familiarity with organic growth and referral marketing strategies, rather than paid acquisition alone

Benefits

• Competitive salary aligned to experience and development level
• A boutique environment where your work is valued and your growth is supported
• Exposure to all areas of marketing within the property industry, from strategy to execution
• A collaborative team environment where creativity and development are encouraged
• Clear progression opportunities into a senior marketing role