Responsibilities

• Write social media templates for our care home admins to use on their pages including community engagement templates and brand led templates that showcase our USPs and offer
• Writing and scheduling weekly posts through our social media management tools
• Producing weekly social media round-ups and monthly social media reports
• Working inconjuction with our social media agency to plan, execute and deliver a wide range of advertising campaigns to drive interest
• Utilise data from our CRM to better target our potential customers through social advertising
• Liaising with our Customer Service Manager and PR team as required to support on any social or PR issues to protect our reputation
• Assisting with ad-hoc digital projects, campaigns, initiatives, or events.

Requirements

• proven marketing experience and management of brand profiles within social media including social advertising
• excellent written communications skills
• experience of using Brandwatch (or similar) and social media monitoring tools
• experience of utilising data from CRM platforms to improve the targeting of our social media campaigns
• strong attention to detail and can-do approach
• organisational and prioritising skills to work on several projects
• initiative, interpersonal skills to work in a team
• degree would be an advantage, but isn't essential

Benefits

• As well as a competitive salary, we can offer you impressive benefits which would include a contribution pension scheme and free training and development. You'll also have plenty of opportunity to grow your career in a large organisation with a warm and supportive environment.