Responsibilities: - Plan and create organic and paid-for social media content according to what works for the platform and its audience, with an understanding of accessibility and usability requirements, and embedding social media channels in all media handling for both proactive announcements and reactive media handling. Capable of using communications skills to develop interesting, accessible content and implement this across a range of channels. - Manage the agency’s social media accounts and advise staff and senior leaders of effective organic and targeted paid-for social media approaches, including the executive committee and chief executive. - Identify and work with key influencers on social media and collaborate across patient, public, stakeholders, the wider healthcare system and government to amplify social media messaging. Write, edit and publish content to style for our websites, using a content management system. - Ensure social media content is engaging and fresh, working with the visual and creative content lead to produce or effectively commission products such as video and images for social media e.g. infographics, and supporting the delivery of online events including podcasts, live chats, broadcasts, blogs and Tweets. Use data and analytics to ‘test and learn’, optimising our social medial content for audiences.