Responsibilities

• Plan and create organic and paid-for social media content according to what works for the platform and its audience, with an understanding of accessibility and usability requirements, and embedding social media channels in all media handling for both proactive announcements and reactive media handling. Capable of using communications skills to develop interesting, accessible content and implement this across a range of channels.
• Manage the agency’s social media accounts and advise staff and senior leaders of effective organic and targeted paid-for social media approaches, including the executive committee and chief executive.
• Identify and work with key influencers on social media and collaborate across patient, public, stakeholders, the wider healthcare system and government to amplify social media messaging. Write, edit and publish content to style for our websites, using a content management system.
• Ensure social media content is engaging and fresh, working with the visual and creative content lead to produce or effectively commission products such as video and images for social media e.g. infographics, and supporting the delivery of online events including podcasts, live chats, broadcasts, blogs and Tweets. Use data and analytics to ‘test and learn’, optimising our social medial content for audiences.

Requirements

• Experience of developing, executing and evaluating organic and paid-for social media activity, and to optimise performance and use results to inform business decisions.
• Good knowledge and experience of working with the traditional media in a busy press office in a large, complex, expert organisation, including ability to react to fast-breaking news stories.
• Excellent written and social media engagement and oral communication skills with a strong, proven understanding of what makes interesting, and accessible social media content.
• Excellent interpersonal skills with the ability to develop good working relationships and influence social media influencers, journalists and senior managers, dealing with conflict and challenge in a calm, measured way.

Benefits

• Alongside your salary of £37,456, Medicines and Healthcare Products Regulatory Agency contributes £10,851 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.
• Annual Leave: 25 days annual leave on entry, rising by one day for each completed year of service to a maximum of 30 days and pro-rata for part-time staff. PLUS 8 bank holidays
• Privilege Leave: 1 day
• Hours of Work: 37 hours (net) per week for full time staff in all geographical locations, including London and pro rata for part-time staff
• Occupational Sick Pay (OSP): One month full pay/one month half pay on entry, rising by one month for each completed year of service to a maximum of five months full pay/five months half pay
• Mobility: Mobility clause in contracts allowing staff to be mobile across the Civil Service
• Civil Service Pension Scheme. Please see the link for further information http://www.civilservicepensionscheme.org.uk/ For enquiries relating to the Civil Service Pension Schemes please contact MyCSP's Pension Service Centre directly on 0300 123 6666
• Flexible working to ensure staff maintain a healthy work-life balance
• Interest free season ticket loan or bike loan
• Employee Assistance Services and access to the Civil Service Benevolent Fund