SOCIAL MEDIA AND PUBLIC RELATIONS MANAGER

Bathgate, West Lothian, UK (On-site)

Salary Not AvailableMid LevelPermanent

Posted 4 weeks ago

Job Summary

Own and execute social media and public relations campaigns to grow brand awareness, engage audiences, and manage reputation across platforms.

  • Lead multi-platform social media strategy, content planning, and community engagement
  • Build media relationships, coordinate PR campaigns, and manage online reputation
  • Monitor trends and performance, adjusting tactics to align with goals

Job Description

Responsibilities

  • Develop and execute innovative social media strategies across multiple platforms to increase brand awareness and audience engagement.
  • Create, curate, and schedule engaging content that aligns with brand voice and marketing goals.
  • Monitor social media channels daily, respond promptly to comments and messages, and foster active community participation.
  • Build and maintain strong relationships with media outlets, journalists, influencers, and community partners to secure positive coverage and collaborations.
  • Plan and coordinate public relations campaigns, press releases, events, and outreach initiatives to promote organizational achievements and initiatives.
  • Stay informed on industry trends, platform updates, and best practices to ensure our communication remains fresh, relevant, and effective.
  • Develop and implement social-media and public-relations strategies.
  • Manage the Company’s social-media channels and online reputation.
  • Plan promotional campaigns for retail and wholesale products.
  • Prepare and coordinate customer communications and promotional content.

Requirements

  • Bachelor’s degree in marketing, communications, business, commerce or a related subject.
  • Relevant experience in social media, public relations, marketing or customer communications.
  • Strong communication, content-planning, analytical and organisational skills.
  • Experience in mobile phones, consumer electronics, retail or wholesale is desirable.
  • Ability to develop strategic plans that align with organizational goals while demonstrating creativity and initiative.
  • Experience in managing media relationships and executing successful PR campaigns.
  • Knowledge of current trends in digital marketing, influencer outreach, and community engagement.
  • Public relations expertise is highly desirable to effectively manage reputation-building activities.

Benefits

  • Free parking

SOCIAL MEDIA AND PUBLIC RELATIONS MANAGER

Bathgate, West Lothian, UK · On-site