Responsibilities

• Own Lucie’s social channels, content calendar, publishing and community engagement
• Create platform native content across Instagram, TikTok, LinkedIn, YouTube and emerging channels
• Develop concepts, hooks, scripts and recurring formats that make people stop, think and share
• Shoot and edit content yourself when needed
• Use AI throughout the creative workflow to dramatically increase the speed and quality of experimentation
• Stay deeply connected to internet culture, emerging formats and conversations around AI, wellness, longevity, attention and intentional living
• Build relationships with creators, KOLs and cultural partners, from first outreach through collaboration and launch
• Help plan real world events and activations, then turn those moments into compelling online content
• Test relentlessly, study what works and turn insights into better creative
• Work directly with the founders, product and creative teams to translate what we’re building into stories people care about

Requirements

• Lives and breathes social media and internet culture
• Has exceptional taste and strong creative instincts
• Understands why people stop scrolling, watch, share and comment
• Can write exceptionally strong hooks and short form copy
• Can confidently shoot and edit short form video
• Has managed social channels for a brand, startup, agency or creator
• Knows how to build genuine relationships with creators and communities
• Uses AI naturally as part of your creative process
• Is highly independent and can take something from an idea to a published piece without waiting for approvals
• Moves fast, experiments constantly and learns from what happens