Responsibilities

• Develop and execute a comprehensive organic social media strategy across all relevant platforms (e.g., Facebook, TikTok, Instagram, LinkedIn, X, Pinterest, and YouTube)
• Work closely with the Paid Social team to ensure that the social strategy is aligned across paid and organic channels.
• Work with the media team to develop and execute a 'Social SEO' strategy, optimising video captions, alt-text, and profiles to ensure brand discoverability within platform search algorithms
• Work with customer services and PR functional specialists as required to ensure delivery of key messages as required by the business.
• Weekly & monthly measures - review organic social performance weekly and monthly against set KPIs and make recommendations for improvement and adaptations.
• Lead the integration of Generative AI tools (e.g., Google Gemini) for brainstorming, content scaling, and workflow optimisation, while maintaining brand voice and ethical standards.
• Drive community growth to drive brand awareness, by creating engaging content, tailored to each channel, that delivers key messages and improves consideration of the brand.
• Take an active role in quarterly content planning meetings with key internal teams, ensuring activity is aligned with other channels, including our broader event campaigns, and new product launches
• Creating our brand tone of voice and content for TikTok, working closely with the wider media team on the TikTok strategy.
• Identify and manage influencer relationships to help create loyal brand advocates and support key campaign and product launches internally, ensuring content is suitable for both organic and paid channels.

Requirements

• Previous experience in a social media role with experience managing a variety of social platforms e.g. Facebook, X, , Instagram, Pinterest, and Tik Tok
• Experience with organic content on YouTube would be an advantage
• Experience in content creation is essential, with a flare for coming up with creative ideas to ensure Oak Furnitureland stands out in people’s feeds
• A passion for video and photography would be beneficial, as content creation will be a key part of your role
• A track record of setting up and optimising social media campaigns organically
• Strong communications skills and the ability to engage with people at all levels
• Good analytical skills and the ability to review social media analytics, metrics, and reporting to drive decisions
• Track record of managing budgets, and performance reporting
• Experience of curating and managing influencer & content creators, with proven results
• Experience of curating UGC content and delivering to brand standards

Preferred

• Experience with YouTube would be advantageous
• A high standard of English grammar, punctuation, and spelling is advantageous
• A keen interest in AI, and the role it can play in driving efficiencies without impacting quality of work would be advantageous

Benefits

• Employee discount: amazing discounts available on all Oak Furnitureland products after successful completion of probation
• Life assurance: free cover of a minimum of two times your annual salary up to the age of 65
• 25 days holiday per year plus bank holidays
• Birthday: an additional day off for you to celebrate your birthday
• Hybrid working
• Pension: 4% employee contribution matched by the company
• Employee Assistance Programme: gives all employees access to both telephone and face-to-face counselling services
• My Rewards Programme: offers discounts on everything from restaurants and supermarkets, to entertainment and holidays
• Free on-site parking