Responsibilities

• Own and manage LemFi's social channels: Instagram, TikTok, Facebook, YouTube, and X — including transforming X into a genuine engagement channel.
• Develop a consistent, video-first content calendar that reflects the real lives and interests of UK diaspora communities.
• Spot cultural trends, conversations, and moments before they go mainstream — and move quickly when they do.
• Write sharp, engaging captions and social copy that feels native to each platform.
• Build and nurture online communities — creating spaces where LemFi's audience feels seen, heard, and connected.
• Identify, engage, and manage relationships with creators, influencers, and community partners who speak authentically to our audience.
• Direct and collaborate with videographers, photographers, and content creators to bring ideas to life.
• Monitor performance metrics, draw insights, and use them to improve content strategy over time.
• Help shape LemFi's brand voice and social strategy.

Requirements

• 3-5+ years of social media experience, ideally at a brand with a multicultural or diaspora-facing audience.
• Strong content creation skills — especially video — and a portfolio that demonstrates cultural relevance and creative instinct.
• Deep understanding of UK diaspora communities and how they engage with brands on social media.
• Hands-on experience across Instagram, TikTok, Facebook, YouTube, and X.
• Experience managing influencer and content creator relationships.
• Strong written communication and community management skills.
• Comfortable directing shoots and working with external creative talent.

Preferred

• Experience working with multicultural brands or community organisations.
• Video editing skills — CapCut, Canva, Adobe Creative Suite, or similar.
• Additional language skills relevant to UK diaspora communities.