Responsibilities

• Lead and deliver social media strategy across multiple brands within the Individual Restaurants portfolio.
• Create engaging content plans that align with brand campaigns, seasonal moments, launches and guest experiences.
• Develop and maintain a consistent brand voice and visual identity across all social channels.
• Capture, create and direct content across restaurants, including photography, video and real-time social moments.
• Build and manage content calendars, ensuring a regular flow of engaging and high-performing content.
• Monitor community engagement, responding to guests and fostering meaningful conversations online.
• Track social media performance, reporting on engagement, reach, audience growth and campaign effectiveness.
• Use insights, trends and competitor analysis to inform future content and identify growth opportunities.
• Work collaboratively with our social and digital agency partners, wider marketing team, operations and PR team to support broader business objectives.
• Stay at the forefront of social media trends, platform updates and emerging content formats.

Requirements

• A minimum of 3 years' experience managing social media for hospitality, lifestyle, leisure or consumer-facing brands.
• Strong knowledge of Instagram, TikTok etc.
• Experience creating, capturing and directing high-quality photo and video content.
• A strong understanding of visual storytelling, brand tone of voice and digital trends.
• Experience working with influencers and user-generated content.
• Confidence analyzing performance data and turning insights into action.
• Excellent organisational skills with the ability to manage multiple brands and priorities simultaneously.
• Strong stakeholder management and communication skills.
• Flexibility to capture content during restaurant trading periods, including occasional evenings and weekends.
• The candidate must be able to commute to, or be based in Manchester, UK.

Preferred

• Hospitality experience is highly desirable, and a passion for food, drink and guest experiences is essential.

Benefits

• 50% off food and drink across our restaurants
• Enhanced maternity and paternity benefits
• Training through the Individual Restaurants Academy
• Wagestream financial wellbeing tools
• Employee Assistance Programme via The Drinks Trust
• Discounts and cashback with hundreds of retailers