Responsibilities

• Own and manage Shan's master content calendar across Instagram & YouTube.
• Ensure all content is planned, briefed, reviewed, approved, edited, scheduled and published on time.
• Edit and publish short-form content directly using EDITS (in-app editing tools) - this is a core part of the role.
• Repurpose long-form content (YouTube, podcasts, interviews) into Reels, carousels, stories and platform-native posts.
• Schedule and publish content across all platforms.
• Manage comments and DMs across all platforms.
• Research other creators and relevant accounts to identify content opportunities, trends and what Shan should be posting.
• Manage Shan's following strategy, identifying the right accounts to engage with strategically.
• Act as the central point of contact between Shan and the wider content team: video editors, graphic designers, scriptwriters.
• Brief team members on upcoming content requirements, deadlines and platform specs.

Requirements

• Proven hands-on experience managing short-form social media content; background in branded content, creator or agency environments all considered.
• Comfortable editing and publishing content directly using EDITS and native in-app tools, particularly within Instagram.
• Experience working alongside video editors, graphic designers and other creative team members.
• Strong ops mindset: you build systems, hold others to timelines, and take ownership without being chased.
• Deep familiarity with Instagram and short-form content platforms, including platform-specific best practices, formats and algorithms.
• Strong sense of what performs: trends, hooks, pacing and platform-native formats.
• Genuine interest in entrepreneurship, the creator economy and personal brand content.
• Experience repurposing long-form video content into short-form clips and platform-native formats.

Preferred

Benefits