Responsibilities

• Shape and deliver a cohesive cross-channel and platform-specific social strategy
• Own brand-led weekly social planning, publishing and execution, balancing key campaign moments, always-on brand stories and reactive content
• Develop social-first asset briefs, ensuring all content reflects the brand identify and TOV
• Own paid brand social activity, including brand-led focused campaigns in line with seasonal activity, always-on weekly boosting and paid talent collaborations
• Stay ahead of trends, cultural moments and platform changes to keep the brand relevant and competitive
• Build and manage an engaged online community, placing customer interaction at the heart of activity
• Co-ordinate social integration across wider marketing activity to ensure a consistent approach across campaigns and channels
• Work closely with the PR team to align influencer gifting to a considered talent strategy
• Collaborate with the performance marketing to align organic and paid social activity
• Support affiliate/ commercial opportunities via platforms like LTK

Requirements

• Degree preferred but not essential
• Proven experience in social media and influencer marketing, ideally within fashion (4 years+)
• Proven experience developing and executing bot organic and paid social campaigns
• Experience managing influencer partnerships
• Demonstrated ability to balance brand storytelling with commercial focused social activity
• Strong understanding of social media strategy across Instagram, TikTok, Facebook and emerging platforms
• Strong knowledge of paid social activity, boosting strategies and content optimisation
• Excellent understanding of social trends and platform behaviour
• Experience using social scheduling, listening, reporting and analytics tools
• Ability to interpret performance data and translate insights into actionable recommendations

Nice to have

• Experience in fashion or lifestyle brands preferred

Benefits

• Casual dress
• Company pension
• Employee discount