Responsibilities

• Lead the social media strategy for Firmdale Hotels across Instagram, Facebook, LinkedIn and TikTok.
• Take ownership of copywriting, content creation, scheduling, publishing and community management for the social channels.
• Create high end content across various pillars (rooms, restaurants, bars, private events) and grow our channels, increase brand recognition and loyalty, and reach new audiences.
• Work with the Senior Social Media & Content Executive and New York Social Media Manager to execute an insight-led social media strategy aligned with wider PR, marketing and commercial objectives – driving awareness, engagement, website traffic, bookings and revenue
• Create day-to-day content as well as deliver social campaigns for exciting pop ups, activations and seasonal moments
• Proactively identify and test emerging social media trends, formats and opportunities that could work for Firmdale
• Manage our paid social agency for Instagram and Facebook, working closely with them to execute and report on campaigns to drive awareness for the hotels and restaurants
• Execute a creator-led strategy for TikTok
• Manage content creators in collaboration with the PR team, both on a paid and gifted basis, identifying, briefing and managing creators aligned with our hotels and restaurants in London
• Frequently visit our London hotels, bars and restaurants to capture engaging video content via iPhone and camera for Instagram Reels

Requirements

• Genuine interest in social media, digital trends, and hospitality
• A minimum of five years' experience working in social media within the luxury, lifestyle or hospitality industry – F&B experience a bonus
• A roster of industry and influencer contacts
• A strong understanding of the social media industry and platforms, and the ability to embrace new features to drive engagement – Instagram, TikTok, LinkedIn and Facebook
• Track record of growing social media accounts
• Professional experience managing a social media calendar and the use of scheduling tools, with proficiency in reporting across different social media channels (either via the native platforms or third-party reporting tools)
• Proficient with an iPhone and passionate about content creation
• Highly organised with the ability to prioritise effectively while managing a high-volume workload

Benefits

• We offer a competitive salary plus service charge and benefits to be discussed.
• Access to Stream our financial wellbeing app. Stream your accrued earnings before pay day, benefit from everyday savings and real time financial coaching.
• Health cash plan (including contributions towards dental, optical, alternative and complementary therapies)
• Discounted cinema tickets, gym membership, travel, retailers and restaurants
• Referral bonus scheme for recommending top talent
• Dry cleaning service for work attire and discounted personal dry cleaning
• Enhanced holiday allowance based on length of service
• Season ticket loan for convenient commuting
• Ongoing training, professional development, and fully funded English lessons
• Regular social events, team activities, and fitness sessions