Responsibilities

• Social Media Strategy & Channel Management
• Develop and execute the European Group social media strategy aligned with BauWatch's marketing objectives and brand vision.
• Launch, manage and continuously develop BauWatch's Group Social Media presence across LinkedIn, Instagram, Facebook, Reddit, YouTube and emerging platforms where they support business objectives.
• Define channel-specific content approaches, publishing cadence and audience engagement strategies.
• Monitor platform developments, emerging social media trends and AI innovations, recommending new opportunities where relevant.
• Content & Campaign – Planning & Execution
• Plan, create, coordinate and publish engaging content across all Group social media channels.
• Develop integrated social media campaigns supporting brand awareness, thought leadership, customer stories, product launches, events and lead generation initiatives.
• Collaborate closely with Brand & Content, Digital, Design, Sales, Segment, Product and local Marketing Teams to deliver consistent Messaging across Europe.
• Ensure social media supports wider integrated marketing campaigns across PR, content marketing, events and demand generation.
• Coordinate external agencies or freelancers where required to scale.
• Community Management & Employee Advocacy
• Maintain a positive and consistent brand presence across all channels.
• Manage and grow BauWatch's online communities by responding to comments, questions and conversations in a timely and professional manner.
• Provide Group-level content and frameworks that local market teams can adapt and localize.
• Build relationships with relevant industry communities, partners and influencers where they provide value for the BauWatch brand.
• Community & Social Listening
• Lead social listening using Meltwater and other monitoring tools to track brand reputation, customer conversations, competitor activity and emerging industry trends.
• Capture recurring customer questions, industry discussions and market insights and translate these into actionable recommendations for Marketing, Sales and the wider business.
• Monitor competitor social activity and benchmark BauWatch against industry best practice.