Responsibilities

• Convert Engagement into Measurable Demand: Develop and execute strategies that transform social media engagement into business results, including form fills, web traffic, marketing-qualified leads, and pipeline contribution.
• Integrate Social into Campaign Strategy: Partner with brand, demand generation, communications, and solution marketing teams to ensure social media is fully integrated into campaign planning and execution.
• Support Epiq AI and ALSP Market Positioning: Apply knowledge of the legal services, technology, and AI markets to develop social media programs that elevate awareness and engagement for Epiq AI and Alternative Legal Service Provider (ALSP) offerings.
• Lead Social Media Enablement and Best Practices: Create and deliver training, resources, and communication programs that educate employees and stakeholders on social media engagement best practices and increase participation across the organization.
• Provide Strategic Market Insight: Monitor industry trends, competitor activity, audience behavior, and emerging social platforms to identify opportunities that strengthen Epiq's market presence and thought leadership.
• Content Creation: Collaborate with marketing teams and internal subject matter experts to develop high-quality content tailored for social audiences, including thought leadership, solution updates, client stories, podcasts, events, and industry insights.
• Campaign Management and Optimization: Monitor performance data, define campaign-specific goals, optimize content and channel strategy, and make actionable recommendations to improve engagement, conversion, and lead-generation results.

Requirements

• Education: Bachelor's degree in Marketing, Business, or related field.
• Experience: 5-7 years of experience in marketing or advertising.
• Demonstrated ability to connect social media engagement to measurable actions such as form fills, web leads, content downloads, event registrations, and other lead-generation outcomes.
• Advertising Campaign Development
• Brand Development
• Brand Management
• Business Innovation
• Communication
• Content Creation
• Content Marketing