Responsibilities

• Own and develop Moneybox's long-term social media strategy, with a focus across Instagram, TikTok, YouTube, LinkedIn and Reddit.
• Lead social-first content creation - distinct from, but closely aligned with, our CRM and in-app content - to engage existing customers and reach new audiences.
• Build and run Moneybox's influencer, creator and talent partnership pipeline, targeting audiences with precision rather than blanket spend.
• Design and defend social experiments with robust measurement, ensuring results are actionable and can be scaled with confidence.
• Own a dedicated test-and-learn budget, using data to prioritise the highest-impact opportunities across channels, formats and partnerships.
• Manage internal creative studio stakeholders as well as external agency support to deliver seamless project management and scale content creation.
• Represent social in cross-functional planning, working closely with Brand, Paid Media, PR, Public Affairs, CRM, Commercial and Content teams to ensure alignment, consistent GTM strategies and maximise impact.
• Develop a deep understanding of Moneybox's customer segments, and use this to shape channel and content strategy.
• Champion social media best practice and innovation across the wider business, coaching and supporting other team members as the function grows.
• Integrate AI tools and efficiencies to improve content production and team productivity.

Requirements

• Minimum 7 years' relevant experience in social media, with a proven track record of owning strategy at a senior level (financial services experience a plus, not essential).
• Demonstrable success growing organic and/or paid social channels against clear brand and commercial KPIs.
• Strong track record of building and scaling influencer, creator or talent partnerships.
• Excellent knowledge of best practice across key social media platforms.
• You have an eye for reactive content – opportunities for fame-driving engagement that you can turn around quickly.
• Skilled at designing experiments and measurement frameworks that produce evidence-based, actionable results.
• Confident using AI tools and platforms to drive efficiency and productivity.
• Experience managing significant budgets and being trusted with material spend from day one.
• Strong stakeholder management skills, with experience influencing senior leadership and cross-functional teams.
• Experience coaching, training or managing junior team members, with an interest in growing a team over time.