Responsibilities

• Develop, refine and implement a comprehensive social media strategy across all the Bank of England social media channels (Instagram, LinkedIn, Facebook, TikTok, Threads, Reddit, X, YouTube, etc).
• Oversee the creation, scheduling, and publication of engaging content that aligns with the Bank's mission and values.
• Lead and co-ordinate a team of social media professionals - directly or via matrix management - including Social Media Managers, Museum Digital Engagement Officer, and Content Creators.
• Coordinate with other departments, including the Campaigns team, Strategy, Press Office and Content team, to ensure a unified approach to content and messaging.
• Monitor social media trends, identify opportunities for engagement, and manage the Bank's online reputation.
• Manage the tools to effectively deliver social media (such as Sprout Social, Hootsuite, etc).
• Analyse social media performance metrics and generate regular reports to inform strategy adjustments and demonstrate the impact of social media activities.
• Enhance community management practices to foster positive interactions and engagement with our audience.

Requirements

• Minimum Criteria: Proven experience in a senior social media role, ideally within a large organisation or public institution.
• Minimum Criteria: Strong strategic thinking and the ability to translate organisational goals into effective social media strategies.
• Minimum Criteria: In-depth knowledge of our core social media platforms: Instagram, LinkedIn, Facebook, TikTok, Threads, Reddit, X, YouTube, etc.
• Minimum Criteria: Excellent leadership and team management skills, with the ability to inspire and develop a diverse team.
• Minimum Criteria: A passion for creating innovative content and the ability to work with production experts including designers and video makers.
• Essential Criteria: Experience or knowledge in running successful paid social media campaigns (i.e. LinkedIn, Meta, Google Ads)
• Essential Criteria: Strong analytical skills and experience with social media analytics tools to measure and report on performance.
• Essential Criteria: Exceptional communication and interpersonal skills, with the ability to work collaboratively across departments.

Preferred

• A proactive and innovative approach to social media, with a keen eye for emerging trends, channels, and opportunities.

Benefits

• Currently a non-contributory, career average pension giving you a guaranteed retirement benefit of 1/80th of your annual salary for every year worked. There is the option to increase your pension (to 1/65th) or decrease (to 1/105th) in exchange for salary through our flexible benefits programme each year. The Bank has the discretion to vary standard accrual rates and dial up and dial down rates at any time and to withdraw dial up and dial down options at any time.
• A discretionary performance award based on a current award pool.
• An 8% benefits allowance with the option to take as salary or purchase a wide range of flexible benefits.
• 26 days' annual leave with option to buy up to 12 additional days through flexible benefits.
• Private medical insurance and income protection.