Responsibilities

• Develop Joybuy's social media presence
• Define and execute Joybuy's social media strategy across Instagram, TikTok, Facebook, YouTube and other relevant platforms.
• Own the social content calendar, aligning content with commercial priorities, product launches and seasonal campaigns.
• Partner with creative teams to produce engaging, platform-native content.
• Monitor performance, analyse insights and continuously optimise content based on engagement, traffic and conversion metrics.
• Build and scale influencer partnerships
• Identify, recruit and manage influencers, creators and brand ambassadors aligned with Joybuy's brand.
• Develop long-term partnerships across different audience segments.
• Lead influencer campaigns end-to-end, from briefing and negotiation through execution and performance analysis.
• Track ROI and measure the impact of influencer activity on engagement, traffic and sales

Requirements

• 3+ years of experience in Social Media and Influencer Marketing, managing social media channels and influencer campaigns.
• Hands-on mindset with a willingness to execute directly: comfortable owning day-to-day social media management, personally identifying and engaging influencers, and coordinating offline events and brand activations from planning through delivery.
• Retail, FMCG, Beauty, Fashion or E-commerce experience is highly desirable.
• Strong project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
• Data-driven mindset with a clear understanding of how social media contributes to brand awareness, customer engagement and commercial performance.
• Creative, proactive and comfortable working in a fast-paced, entrepreneurial environment.