Social Media Executive / Social Media Strategist

Belfast, UK (Hybrid)

Salary Not AvailableMid Level2+ years expPermanent

Posted 1 day ago

Job Summary

Own social strategy and execution across organic and paid channels, translating audience insights into briefs, content plans and performance optimisations for multiple clients.

  • Own social strategy and channel planning
  • Translate performance data into practical recommendations

Job Description

Responsibilities

  • Social Strategy & Ideas: You’ll help develop practical social strategies and channel plans that align with each client’s audience, objectives and wider marketing activity.
  • Identify cultural moments, trends, formats and behaviours that brands can use in a relevant and credible way.
  • Adapt your thinking across different sectors, audiences, tones of voice and commercial objectives.
  • Bring a strategic mindset to social rather than viewing channels in isolation.
  • Organic Social: Planning and managing social content calendars.
  • Writing clear, engaging social copy.
  • Turning strategic and creative ideas into useful briefs for designers, videographers and content creators.
  • Publishing and scheduling content accurately, following platform best practice around format, timing, tagging and community engagement.
  • Reviewing organic performance, identifying what’s working and recommending how future content should evolve.
  • Paid Social: Understand campaign objectives, audiences, budgets, placements, creative testing and conversion journeys.

Requirements

  • Around 2–4 years' experience within social media, digital marketing or an agency account role with significant social media responsibility.
  • Strong practical knowledge of both organic and paid social.
  • Hands-on experience with Meta Business Suite and Ads Manager.
  • A strategic mindset and the ability to connect social activity with wider brand, audience and business objectives.
  • Strong creative instincts and the confidence to contribute ideas during brainstorms, briefs and client conversations.
  • Excellent copywriting skills and a strong eye for detail.
  • A good understanding of how tone of voice changes depending on platform and audience.
  • Confidence interpreting performance data and turning it into practical recommendations.
  • Excellent organisation skills and the ability to move between multiple accounts and priorities without compromising quality.
  • A collaborative, proactive and curious approach.

Preferred

  • Previous experience within an integrated creative or digital agency.
  • Hands-on experience with LinkedIn Ads, TikTok Ads or social listening.
  • Experience developing short-form video concepts.
  • Experience supporting content shoots.
  • Influencer marketing or community management experience.
  • Working knowledge of Google Ads, GA4, website conversion tracking or wider digital campaign reporting.

Benefits

  • 32 days' annual leave
  • Hybrid working – work from home Wednesdays and Fridays
  • 4:30pm finish every day
  • Free parking
  • On-site canteen and gym
  • Company pension
  • Private medical and dental cover
  • Sick pay
  • Regular team days and conferences
  • Learning and development opportunities
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Whytematter

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
696

Traffic Signals

Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%

Headcount Trend

Current headcount: ~31
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Social Media Executive / Social Media Strategist

Whytematter · Belfast, UK · Hybrid