Responsibilities

• Coordinate and manage day-to-day social media activity across TikTok.
• Maintain and support the social content calendar, ensuring timely publishing and alignment with campaigns, launches, and brand priorities.
• Own the development of trend-led and initiative-driven concepts for in-house content across TikTok.
• Proactively research trends daily (sounds, formats, cultural moments, creators, beauty conversations) and translate them into brand-right ideas.
• Bring fresh creative concepts forward consistently, not just “trend hopping,” but building repeatable formats that perform.
• Monitor community engagement, platform activity, and emerging conversations relevant to the brand.
• Create and publish a high volume of content across TikTok and Instagram from concept to final post.
• Film, edit, and deliver content that meets platform best practices (hooks, pacing, native feel, captions, etc.).
• Produce a mix of content types including: On-camera content (talking to camera, demos, reactions, storytelling); Product-focused videos (education, transformation, routine content, UGC-style); Quick-turn reactive content based on trends and performance insights.
• Ensure all content is aligned with brand tone, visual identity, and campaign messaging.
• Schedule and publish content on the platform using social media management tools where needed.
• Monitor comments, DMs, and community interactions, escalating relevant customer or brand concerns internally when necessary.
• Support audience growth and engagement initiatives through active participation in platform communities and conversations.
• Help maintain consistency across all social touchpoints and ensure platform best practices are followed.
• Own TikTok promotional moments/events that require dedicated promotional posting.
• Plan content beats around key dates, execute assets quickly, and ensure posts are platform-native (not “ad in disguise”).
• Coordinate with internal stakeholders to keep promo content aligned with launches, offers, and campaign messaging.
• Execute independently on assigned concepts while contributing your own creative direction.
• Support larger campaigns by contributing creative input and helping shape the content approach across TikTok and Instagram.
• Work alongside creative, brand, product, communications, and paid teams to ensure content is aligned and performs effectively.

Requirements

• Proven experience creating content for TikTok (beauty/lifestyle highly preferred).
• Previous experience in a Social Media Coordinator, Social Media Executive, Content Creator, or similar role preferred.
• Strong creative instincts and ability to turn trends into brand-safe, high-performing ideas quickly.
• Comfortable being on camera and directing others on camera when needed.
• Solid editing skills (CapCut, Premiere, Final Cut, or similar) and an eye for pacing and hooks.
• Deep understanding of TikTok formats, culture, community engagement, and what drives reach and retention.
• Familiarity with social scheduling and analytics tools is a plus.
• Highly organised, proactive, quick-moving, and calm under pressure when deadlines are tight.

Benefits

• Hands-on experience across TikTok and Instagram content creation, strategy, and community building
• Exposure to a high-growth, globally recognised beauty brand with a passionate and engaged audience
• The creative freedom to bring your own ideas forward and see them come to life at scale
• A career path to progress into Senior Social, Creative, or Brand Content roles
• The chance to grow alongside a brand that\'s still writing its story
• This is a high-output, creatively driven role with genuine progression opportunities, built for someone ready to make their mark and grow with us.