Responsibilities

• Own all Hershesons social channels, with a clear role for each platform and a particular focus on Instagram and TikTok.
• Build and run the content calendar, balancing product launches, salon stories, education, brand campaigns and timely cultural moments.
• Lead weekly content planning and prepare ideas, assets and copy for sign-off. Keep scheduling, publishing and deadlines on track.
• Set the look, feel and tone of our social content, keeping it distinctly Hershesons while making it right for each platform.
• Develop concepts, write captions and briefs, and film and edit content yourself, including higher-quality brand stories, product demonstrations and salon content.
• Work with Luke, our stylists and creators on camera. Review hooks, edits and storytelling before publishing, making sure every piece earns attention and feels like Hershesons.
• Own the day-to-day relationship with our PR agency, aligning social plans with press activity, launches, events and product mailers.
• Own the influencer strategy: identify the right people, build relationships, write briefs, negotiate fees and deliverables, and coordinate contracts and content usage rights within agreed budgets.
• Track influencer activity and results, and work with the PR agency to keep outreach, gifting and partnerships coordinated.
• Own the content and social activity for Great Hair Club, developing ideas that keep the community involved and give people a reason to return.

Requirements

• Experience: Social media marketing: 3 years (required)
• Work authorisation: United Kingdom (required)

Preferred

• Hair, beauty or fashion experience and familiarity with Klaviyo are a plus

Benefits

• Casual dress
• Store discount