Owns Finnmark’s social voice and growth engine across Instagram, TikTok, Pinterest, Facebook, and YouTube Shorts to drive brand equity and commercial outcomes, with monthly performance reporting.

• Strategy and channel ownership: define the social strategy and content approach across platforms to support brand awareness and business results.
• Content creation: produce end-to-end content across reels, carousels, green screen, behind-the-scenes, customer features, and trend-led pieces, solo or with the in-house photographer/videographer, leading briefs and creative direction.
• On-camera presence: serve as a regular on-camera voice, complementing the founder while conveying styling, home-and-garden, and customer storytelling.
• Customer and on-location work: travel to customer installs, trade shows, and showroom days in the UK, with occasional international travel to Finland/european suppliers.
• Cross-functional collaboration: collaborate on community management, partner with paid media for amplification, and feed Pinterest/YouTube into SEO planning with monthly reporting cadence.