Social Media and Content Creation Manager at BYD Europe | London, UK

BYD Europe

Social Media and Content Creation Manager

London, UK (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 8 months ago

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Job Summary

Own social media strategy execution for BYD UK’s EV campaigns, coordinating content, creators, and events to drive awareness, engagement, and audience growth across key platforms.

Lead cross-channel social strategy, creator/agency collaboration, and live-event coverage to amplify BYD UK's EV messaging.
Align with sales, customer service, and product teams to ensure consistent brand voice and impact across platforms.

Job Description

Social Media Strategy & Performance: Strategy Development: Assist in developing and implementing robust social media strategies designed to increase brand awareness, drive engagement, and grow follower counts.
Platform Management: Oversee content creation and distribution across key social media channels, including the UK Facebook & Instagram channels, LinkedIn, Twitter, and YouTube, ensuring brand consistency.
Performance Optimization: Analyze social media metrics and insights to optimize content performance, identify emerging trends, and capitalize on new opportunities.
Content Creation & Management: Content Development: Assist in the development of compelling and engaging content focused on BYD UK's passenger car range specifically tailored for social media platforms.
Editorial Planning: Collaborate with the marketing team to create effective content calendars designed for followers and potential customers.
Creative Execution: Coordinate leading content shoots and creative projects, working closely with our external creative agency partners.
Campaign Management & Event Support: Campaign Planning: Plan and execute social media campaigns specifically focused on promoting BYD UK's latest electric car models, features, and events.
Monitoring & Adjustment: Monitor campaign performance and adjust strategies as needed to ensure successful reach, engagement, and alignment with target audiences.
Event Support: Attend and support industry events, representing BYD UK and actively engaging with attendees. Post live updates, share experiences, and interact with the public during events to enhance brand visibility and foster community connections.
Community Management & Collaboration: Community Oversight: Work with our social media agency to support the monitoring and responses to comments, messages, and inquiries related to BYD UK’s electric cars across all social media platforms.

3+ years experience working within the Electric Vehicle (EV) or broader Automotive industry
Demonstrable experience in managing and collaborating with external creative and social media agencies to deliver high-quality, on-brand content.
Deep understanding of the UK/European social media landscape, with hands-on expertise in using advanced analytical tools and platform management systems for optimization.
Bachelor’s degree in Marketing, Communications, or a related field.
Exceptional written and verbal communication skills; a creative, results-oriented mindset with strong organizational and project management abilities.

Preferably with experience in the automotive industry

Performance and experience-based competitive remuneration
Scottish Widow workplace pension
25 days paid holidays + public holidays.
Department & company-wide team building events.
An exciting opportunity to lead the European transition to Zero Emissions transportation and de-carbonization of the economy.

BYD Europe

As BYD’s first overseas subsidiary, BYD Europe B.V., now located in Scorpius 112, 2132 LR Hoofddorp, the Netherlands, was founded in 1998. BYD Europe mainly focuses on New Energy products, including Electric Vehicles, especially passenger cars, buses, trucks and forklifts; Rechargeable batteries, Solar Panel, Energy Storage and Rail Transit.Visit BYD Europe Auto brand new website: https://www.bydauto.eu/

Founded in 1998

Schiedam, South Holland, NLD

880 employees (74 in marketing)

www.bydeurope.com