Responsibilities

• Leading our Instagram and TikTok strategy and taking responsibility for channel growth
• Planning and managing the social content calendar around launches, campaigns and key moments
• Developing content pillars, recurring formats and new ideas for each platform
• Creating, editing and repurposing content for Reels, TikTok, Stories and other social formats
• Creating additional social-first content using iPhone footage, behind-the-scenes moments and existing assets
• Working with our Creative Director to plan additional content opportunities and shoots
• Building anticipation and storytelling around new collections and launches
• Managing and developing our Pinterest presence
• Writing social copy and captions in The Hippie Shake voice
• Managing comments and DMs and proactively engaging with our community

Requirements

• Experience working within a DTC/e-commerce business
• A strong understanding of Instagram and TikTok and how content differs between them
• Strong short-form video editing skills
• Experience creating and repurposing content for social
• An understanding of how to grow social channels and build engaged communities
• Experience working with influencers or creators
• Strong organisation and attention to detail
• Confidence working independently and managing your own priorities
• An interest in using performance data to improve your work
• A genuine interest in fashion, music, vintage style and visual storytelling

Preferred

• Previous fashion experience is a bonus, but isn’t essential.
• Confidence appearing on camera occasionally is also a bonus, but absolutely not a requirement.

Benefits

• Generous staff discount
• Small, collaborative team
• Genuine ownership of social and community
• Opportunity to work closely with the founders and Creative Director
• Scope for the role to develop as the business grows
• Predominantly remote working