Responsibilities

• Social Media Strategy & Channel Management
• Develop and execute the European Group social media strategy aligned with BauWatch's marketing objectives and brand vision.
• Launch, manage and continuously develop BauWatch's Group Social Media presence across LinkedIn, Instagram, Facebook, Reddit, YouTube and emerging platforms where they support business objectives.
• Define channel-specific content approaches, publishing cadence and audience engagement strategies.
• Monitor platform developments, emerging social media trends and AI innovations, recommending new opportunities where relevant.
• Content & Campaign – Planning & Execution
• Plan, create, coordinate and publish engaging content across all Group social media channels.
• Develop integrated social media campaigns supporting brand awareness, thought leadership, customer stories, product launches, events and lead generation initiatives.
• Collaborate closely with Brand & Content, Digital, Design, Sales, Segment, Product and local Marketing Teams to deliver consistent Messaging across Europe.
• Ensure social media supports wider integrated marketing campaigns across PR, content marketing, events and demand generation.

Requirements

• Min 3+ years of experience in B2B social media management in a European multi-market environment
• Proven track record of building and growing channels like LinkedIn, Insta and Reddit as B2B channels – operationally & strategically
• Experience using AI tools to improve content creation, campaign planning, workflow efficiency and performance analysis across channels
• Experience launching new social channels from scratch – strategy, setup, content plan, and reporting of performance measures
• Strong content creation skills: copy, visual briefing, thinking in formats and platform logic
• Solid understanding of social media analytics and performance optimisation
• Comfortable working independently and owning multiple workstreams simultaneously
• Excellent written and verbal communication skills in English – additional European languages are a genuine plus

Preferred

• You take ownership – you do not wait to be briefed, you bring ideas and move them forward yourself
• You are creative with a strong eye for engaging content, knowing that LinkedIn is not Instagram.
• You are data-driven and continuously looking for ways to improve performance.
• You have excellent organisational and project management skills.
• Yoiur are curious about AI, innovation and emerging marketing technologies.
• You act hands-on and proactive with a strong execution mindset.
• You feel comfortable working independently while collaborating across international teams.
• You are passionate about social media, digital marketing and continuous learning.