Own and execute a multi-platform social growth program for EMJ, focusing on HCP reach, credibility, and active community engagement across channels.

• Social Growth Strategy & Execution: Own and deliver a multi-platform social growth strategy focused on increasing reach, followers, and engagement across key HCP audiences. Drive sustained audience expansion through both organic and employee-led amplification.
• Brand Stewardship & Positioning: Own the consistency, tone, and positioning of EMJ across all social channels, ensuring all output reflects a clear, credible, and differentiated brand identity within the healthcare publishing landscape.
• Platform Specific Content Strategy: Define social content pillars and storytelling frameworks that translate editorial and scientific content into compelling, platform-native narratives that resonate with healthcare professionals. Ensure content format, tone, and messaging are optimised for each channel.
• Community Engagement: Design and implement a proactive engagement strategy, including comment monitoring, social listening, and direct interaction, to build a trusted, active, and loyal HCP community.
• Employee Personal Brand & Thought Leadership: Develop and manage SLT employee personal branding programmes to amplify thought leadership, extend reach, and ensure a consistent and cohesive external narrative across EMJ leadership voices.
• Creative Direction for Social Output: Guide the creative direction of social content, ensuring consistency in visual identity, messaging, and storytelling across campaigns, channels, and employee-led content.
• Influencer & External Advocate Strategy: Build and manage a structured influencer and external advocate programme. Identify, recruit, and nurture relevant HCP voices, industry influencers, and subject matter experts to co-create and amplify content that drives credibility, engagement, and audience growth.
• Brand Reputation & Community Safeguarding: Monitor sentiment and engagement to ensure EMJ’s social presence maintains accuracy, credibility, and professional integrity within healthcare professional communities.

Requirements

• Social Media Strategy: 3-4 yrs proven experience in social media strategy, brand management, or audience/community growth
• Platform & Algorithm Understanding: Strong understanding of social platform dynamics, algorithms, and engagement drivers
• Community Engagement & Building: Experience building and managing online professional communities and an engaged follower audience
• Stakeholder Communication: Excellent communication skills with experience engaging both internal stakeholders and external audiences
• Brand Voice & Narrative Management: Experience shaping or managing brand tone, messaging, or narrative across digital platforms
• Continuous Optimisation: A strong desire to test new formats, elevate creative standards, and move beyond basic execution through consistent monitoring and data-backed enhancements to performance
• Proactive Trend Monitoring: Proven ability to stay on the pulse of emerging platform developments, algorithm shifts, and new channels, with a track record of applying these insights to drive results

Preferred

• HCP Audience Understanding: Strong understanding of healthcare professional audiences and/or regulated content environments
• Content Creation & Storytelling: An Content creation experience (copywriting, short-form video, or social-first storytelling)
• Executive & Personal Brand Management: Experience managing executive or employee personal branding programmes
• Healthcare / B2B Industry Experience: Experience in healthcare, scientific publishing, or B2B media environments