Responsibilities

• Own and manage all GreenThumb social media channels: Facebook, Instagram, LinkedIn, YouTube, TikTok, Reddit and Pinterest.
• Develop and maintain the social media content calendar, creating, scheduling, publishing and monitoring content across all platforms.
• Respond to public comments, messages and customer engagement across platforms in brand voice.
• Monitor platform trends and identify opportunities to grow brand awareness and engagement.
• Create social media graphics and visual assets using Adobe Photoshop and Canva.
• Edit and produce video content for social media, including Reels and short-form video formats.
• Adapt content for different platforms and audiences.
• Liaise with external video agencies to plan and capture seasonal content; review final assets to ensure brand and campaign alignment.
• Support paid social media campaigns and ensure messaging aligns with wider marketing activity.
• Manage a dedicated influencer marketing budget, identifying and building relationships with relevant influencers, content creators and brand ambassadors.

Requirements

• Proven hands-on experience managing social media channels for a brand, agency or in-house team.
• Experience with Sprout Social or similar social media management and analytics platforms.
• Strong content creation skills across written and visual formats.
• Proficiency in Adobe Photoshop and/or Canva for creating social graphics and assets.
• Video editing skills for Reels and short-form social content.
• Experience setting, tracking and reporting on engagement metrics and KPIs.
• Experience identifying, approaching and managing influencer or creator partnerships.
• Strong copywriting and proofreading skills with excellent attention to detail.
• Excellent communication and stakeholder management skills.
• Highly organised with the ability to manage multiple projects and deadlines.

Preferred

• Experience with paid social media campaigns.
• Experience writing advertorials, editorial or blog content.
• Experience in a consumer brand, retail or service-sector environment.
• Degree or equivalent qualification in Marketing, Communications or a related field.

Benefits

• 37.5 hours per week: Monday to Thursday 08:30-17:00, Friday 08:30-14:30.
• Hybrid working - 1-2 days working from home per week after successful probation.
• 22 days’ holiday plus bank holidays, increasing with service (up to 26 days).
• Christmas shutdown.
• Free lawn treatments.
• Medical Cash Plan.
• Enhanced Maternity & Paternity Pay.
• Company Sick Pay.
• 24-hour Employee Assistance Programme.
• Mental Health First Aider Service.