Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals to increase visibility and engagement.
• Develop product strategies and stay actively involved in product testing
• Create, curate, and manage high-quality content across multiple social media channels, including text, images, videos, and interactive media.
• Monitor social media trends, analytics, and audience feedback to optimize content performance and campaign effectiveness.
• Build and maintain strong relationships with media outlets, influencers, and partners to enhance public relations efforts.

Requirements

• Proven experience in social media management with a track record of growing online communities and increasing engagement.
• Strong understanding of public relations principles and best practices for managing brand reputation.
• Excellent communication skills with the ability to craft compelling narratives tailored to diverse audiences.
• Familiarity with social media management tools, analytics platforms, and content creation software.
• Ability to multitask effectively in a fast-paced environment while maintaining attention to detail.

Preferred

• Prior experience working on branding campaigns or within marketing teams is highly desirable.