Responsibilities

• Develop and implement comprehensive social media strategies aligned with company objectives.
• Create engaging content tailored to different platforms, including text, images, and videos.
• Monitor and analyse social media metrics to optimise engagement and reach.
• Manage daily posting schedules and respond promptly to comments, messages, and reviews.
• Coordinate with the marketing team to ensure brand consistency across all channels.
• Cultivate positive relationships with media outlets and influencers to enhance public relations efforts.
• Organise online campaigns and promotional events to increase brand awareness.
• Stay updated on industry trends and emerging social media tools to keep the brand at the forefront of digital innovation.

Requirements

• Proven experience in social media management or digital marketing roles.
• Strong understanding of public relations principles and practices.
• Excellent written and verbal communication skills in British English.
• Demonstrated ability to create compelling content that resonates with diverse audiences.
• Familiarity with analytics tools such as Google Analytics, Hootsuite, or similar platforms.
• Experience working with branding strategies and maintaining brand voice across multiple channels.
• Ability to work independently as well as part of a collaborative team in a fast-paced environment.