Social Media & Brand Communications Manager at | Manchester, UK

Social Media & Brand Communications Manager

Manchester, UK (On-site)

Salary Not AvailableSenior LevelPermanent

Posted 13 hrs ago

Job Summary

Own and drive Naqshi Dabka's social-media and brand communications, leading campaigns from concept to post-campaign analysis, coordinating content creation across channels, while maintaining a consistent brand voice and monitoring performance.

Job Description

Responsibilities

Develop, implement and continually improve the Company's social-media and brand-communications strategy.
Create structured weekly, monthly and seasonal content calendars.
Plan communications around new collections, product launches, wedding and occasion wear, seasonal ranges, promotional campaigns and important trading periods.
Lead social-media campaigns from initial concept through implementation, monitoring and post-campaign review.
Define campaign objectives, audiences, messaging, creative requirements, publishing schedules and performance measures.
Maintain a consistent Naqshi Dabka brand voice, visual identity and presentation across digital channels.
Plan and coordinate photography, video, reels and other creative content production.
Prepare briefs for models, photographers, creators and other approved contributors.
Manage approved Company channels including Instagram, TikTok, Facebook, YouTube and WhatsApp Business.
Monitor customer and audience engagement across digital platforms.

Requirements

experience in social-media management, public relations, digital communications, brand communications or a closely related field.
experience developing and managing structured social-media campaigns;
strong written and verbal communication skills;
excellent attention to brand presentation and detail;
experience managing content calendars and multiple digital channels;
a strong understanding of social-media analytics and performance reporting;
the ability to interpret data and convert findings into practical recommendations;
strong organisational and project-management skills;
confidence working independently and taking ownership of projects;
sound judgement when dealing with customer-facing or reputational matters;