Responsibilities

• Develop and implement Nouvelle Très Belle Robe's overall social-media and public-relations strategy.
• Manage the company's presence across platforms including Instagram, TikTok, Facebook and other commercially relevant channels.
• Create structured monthly, seasonal and campaign-based content plans.
• Develop and maintain a professional social-media content calendar.
• Plan campaigns around new collections, seasonal activity, product launches and commercial priorities.
• Establish clear campaign objectives, target audiences, messaging and deliverables.
• Coordinate the production and publication of social-media content.
• Develop content briefs for photography, video, short-form content and other digital assets.
• Write and oversee social-media copy, campaign messaging and external brand communications.
• Maintain a consistent brand voice across digital channels.

Requirements

• Professional experience in social-media management, public relations, digital communications or a closely related field.
• Strong understanding of major social-media platforms.
• Experience developing and managing structured campaigns.
• Excellent written and verbal communication skills.
• Strong copywriting ability.
• Understanding of brand positioning and external communications.
• Experience creating and managing content calendars.
• Ability to interpret social-media and campaign analytics.
• Strong organisational and project-management skills.
• Ability to manage multiple campaigns and deadlines.

Preferred

• Experience within one or more of the following would be advantageous: Fashion, Womenswear, Retail, Ecommerce, Fashion PR, Influencer marketing, Instagram, TikTok, Meta Business Suite, Paid social campaigns, Photography or video content, Press communications, Digital analytics

Benefits

• Casual dress
• Free parking