Responsibilities

• - Lead the planning, production and publishing of weekly social-first content across MadeForMums' channels, including short-form vertical video and static formats.
• - Film, edit and produce platform-appropriate, on-brand content, taking ideas through to published output.
• - Appear on camera where needed — to present, support filming or contribute to branded and editorial content.
• - Use platform trends, audience insight and performance signals to shape timely, relevant content and to refine format mix and publishing priorities.
• - Support channel planning, scheduling and publishing workflows to keep output consistent and efficient.
• - Use call-outs, prompts and reactive opportunities to increase interaction, surface feedback and support repeat engagement.
• - Use comments, questions and audience feedback to inform content planning and support recruitment for initiatives such as the MadeForMums Awards and related testing programmes.
• - Maintain a warm, inclusive and trusted tone of voice across social channels and contributor communications, supporting moderation and timely responses where needed.
• - Source and coordinate parent contributors for social content, video, product testing, campaigns and selected editorial opportunities.
• - Increase the use of authentic parent voices, particularly in video-led formats and recurring contributor partnerships.

Requirements

• - Experience creating social-first content, including filming and editing short-form video, with confidence using Adobe Premiere Pro and Canva to produce polished, platform-appropriate content across formats.
• - Confidence appearing on camera and delivering video content in a clear, warm and audience-appropriate way.
• - A strong understanding of what makes effective short-form video across Instagram, TikTok and similar platforms, and what drives engagement.
• - Experience planning and delivering recurring social output across a mix of formats — video, static and contributor-led content.
• - Experience sourcing, coordinating and briefing contributors, creators or UGC talent, helping non-professionals capture usable content.
• - Excellent written communication, with a warm, clear and audience-aware tone of voice.
• - Strong organisational skills and the ability to manage multiple content streams, contributors and deadlines at once.
• - A collaborative approach, with confidence working across editorial, social, video, commercial and marketing teams.
• - Experience using planning and tracking tools such as Monday.com, Airtable or similar.
• - A clear understanding of the value of representation and inclusive audience-building.

Preferred

• - Experience managing social communities, online audiences or contributor networks.
• - Experience working in parenting, lifestyle, media or creator-led brands.
• - Experience supporting awards, testing panels, community research or contributor-led projects.
• - Experience with social scheduling, reporting and moderation tools.
• - Experience filming studio content, vox pops or discussion-led social formats.
• - Good editorial instincts and a strong sense of what makes content useful, shareable and engaging for parents.

Benefits

• - A relaxed working environment with regular socials including a summer festival
• - Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
• - 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year's which are in addition to your annual entitlement
• - Tailored training and development through both our inhouse learning platform and LinkedIn Learning
• - A progressive and transparent culture focused on your development
• - Flexible / hybrid working plus early finish Fridays
• - Cycle to work scheme
• - Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• - Competitive pension plans and Life Assurance
• - A newly renovated modern office with lots of collaborative spaces