Social Lead at WINGSTOP UK (Lemon Pepper Holdings Ltd) | London, UK | £65K/yr – £75K/yr

WINGSTOP UK (Lemon Pepper Holdings Ltd)

Social Lead

London, UK (Hybrid)

£65K/yr – £75K/yrSenior Level6+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the social listening and community intelligence engine to turn youth culture signals into brand and product decisions.

Social Listening & Community Intelligence: build programs to identify emerging behaviours and unmet customer needs across comments, creators, and fandom.
Voice of the Customer: translate signals into actionable insights that influence Brand, Growth, Operations and Product decisions.
Platform Strategy & Creator Ecosystem: define platform roles, invest priorities, build creator programs, and drive meaningful engagement with fans.

Job Description

Own social listening & community intelligence programs to identify emerging behaviours and unmet customer needs
Translate signals from comments, creators, fandom and broader culture into actionable business insights
Act as the voice of the customer and fan community internally, ensuring insight influences Brand, Growth, Operations and Product decisions
Identify emerging youth culture trends and platform behaviours ahead of the market
Build feedback loops that connect social conversations directly to business decision-making
Use both qualitative and quantitative insight to shape future campaigns, products, partnerships and customer experiences
Help fuel innovation initiatives through social and community intelligence
Own and continuously evolve the social platform strategy across all channels
Define the role each platform plays, where investment is prioritised and where the brand chooses not to participate
Identify new platforms, formats and creator opportunities ahead of category competitors

6+ years' experience in social media leadership roles within consumer-facing brands
Deep expertise across major social platforms, particularly TikTok and Instagram
Demonstrable experience delivering social strategies that drive both brand and commercial outcomes
Strong portfolio of social campaigns and initiatives with measurable impact
Proven experience leading high-performing teams and managing agency partners
Strong understanding of social measurement and attribution frameworks
Experience working directly with creators, influencers and platform partners
Ability to influence and communicate effectively with senior stakeholders

Experience within QSR, food & beverage, hospitality, retail or other high-frequency consumer sectors
Experience working with youth-focused, culturally driven or community-led brands
Experience scaling a social function during a period of rapid business growth
Strong understanding of loyalty programmes and customer retention strategies
Experience leveraging community insights to influence product or commercial decisions

Enhanced holiday allowance (25 days + Bank Holidays + Birthday Off)
Enhanced company sick pay (2 weeks full pay) 12 Month Rolling
Pension Contributions (5% Employer)
Enhanced Family Friendly leave Private Healthcare - Sole Cover
Optional Electric Vehicle Salary Sacrifice Scheme
Travel: 55p per mileage allowance
Company Laptop & Phone
Bonus Base of 20% with Stretch Opportunity!
LTIP from Day 1 of Employment
20-50% Employee discount when dining with Friends & Family

WINGSTOP UK (Lemon Pepper Holdings Ltd)

Wingstop UKI (Lemon Pepper Holdings Ltd) is the UK & Ireland master franchisee of international fast casual restaurant chain Wingstop. The company holds the exclusive right to own and operate all branches of the chain in the United Kingdom & Ireland.Wingstop UK ranks among The Sunday Times' Best Big Workplaces 2024.

Founded in 2017

London, England, GBR

678 employees

www.wingstop.co.uk