Responsibilities

• Social-first strategy and execution
• Design and deliver social-first campaigns that prioritise engagement, reach and relevance across all platforms
• Lead on all LeMieux social platforms: Instagram, Facebook, TikTok, along with YouTube
• Plan social campaigns in line with our overall campaign and comms plan, carefully considering customer types and seasonal nuance
• Pivot accordingly in line with in-season changes and business needs, finding alternative, relevant options at pace
• Trend hunting and platform relevance
• Monitor social trends and platform changes to keep content fresh, timely and optimised for each platform
• Live and breathe social for the brand and proactively drive development of each platform through understanding
• Develop platforms in line with updates and norms, and suggest new platforms where relevant
• Content ideation and creation (proactive and reactive)

Requirements

• Proven professional experience in social media, content and/or community management roles with a track record of success in driving engagement
• Experience working with communities and/or community driven platforms to drive usage, engagement, audience and business growth
• Strong understanding of multiple social platforms, their features, trends and audience behaviours with the ability to adapt across changing platforms
• Specific experience and understanding across Meta platforms and TikTok
• Experience working on content creation with in-house or agency partners to generate high volumes of ideas and content
• Creative and reactive content creation skills and experience, with strong idea generation for both evergreen and trending content, and shooting and editing skills
• Able to work under pressure and to tight deadlines in a calm and effective manner
• Ability to develop clear briefs and work effectively with creative, influencer and cross functional teams such as Customer Services, Product and more
• Excellent interpersonal skills with empathy, tone alignment and emotional intelligence to manage community sentiment
• Comfortable using social analytics tools, preferably Hootsuite or similar, to interpret data, create detailed reports and use data and analytics to make decisions that demonstrably improve results
• Clear, engaging and brand aligned written communication for social captions, community replies and briefs
• Able to balance scheduled social plans with fast moving, real-time responses and new content ideas and generation

Preferred

• Equestrian experience or exposure – not essential but highly advantageous
• Familiarity with community or app-based engagement platforms and/or loyalty schemes
• Previous experience supporting behind the scenes on shoots or influencer content production
• Experienced in mixed format content creation to a high standard with a social-first approach
• Videography and photography experience and a high level of camera/phone skills in both capture and edit

Benefits

• From financial security to time with your loved ones (on two legs or four), we continually invest in our employees.
• We’re on a mission to be the most exciting equestrian brand on the planet. To get there, we need exceptional people who thrive in a fast-paced, creative environment and a culture that values innovation, collaboration, and problem-solving.