Single Gifts Campaign Officer (Marketing Officer)

Reading, UK (Hybrid)

£31K/yr – £34K/yrMid LevelContract

Posted 2 days ago

Job Summary

Own end-to-end delivery of multi-channel campaigns, drive strategic Single Gifts improvements, manage budgets and stakeholders, and mentor the Campaign Executive.

  • Lead campaign delivery on time and within budget.
  • Guide post-campaign analysis and recommendations.
  • Coordinate internal teams and external suppliers while developing staff.

Job Description

Responsibilities

  • Manage the overall delivery of campaigns, including both acquisition and retention activity. Delivering on time, to budget and maximising response and value. Write briefs for creative, data, response handling and supporter care. Ensure the approval procedure is adhered to and all necessary stakeholders communicated with.
  • Manage non-campaign specific projects as and when required, to time and on budget, including stewardship and retention activity.
  • Input into the strategic direction of the Single Gifts plans and make recommendations for improvement of the scheme and processes.
  • Conduct regular analysis, including post campaign analysis, producing wrap up reports and making recommendations for campaign improvement.
  • Manage suppliers to ensure quality work is delivered, within the defined schedule and at a competitive cost.
  • Line manage and work alongside the Single Gifts Campaign Executive on selected projects, supporting their professional development.

Requirements

  • Demonstrable experience in a direct marketing environment, delivering a variety of projects across a variety of channels simultaneously.
  • Experience in managing project spend and working with a number of different internal teams.
  • Experience of working with external suppliers.
  • Proven understanding of direct marketing principles and techniques, and of briefing and interpreting analysis.
  • Some knowledge of print and production.
  • Up to date knowledge of PCI, Data Protection Act, Gambling Act 2005, Charity Commission and Institute of Fundraising Good Practice.

Benefits

  • 26 days annual leave. After three years of continuous employment, this increases to 28 days plus bank holidays.
  • Real Living Wage Employer
  • Flex pot - equal to a proportion of your annual salary to use on our wide variety of flexible benefits
  • The option to buy and sell annual leave
  • Discounts and cash-back scheme
  • Excellent pension scheme (We will match your pension contributions plus 2% up to a maximum of 9% employer contribution)
  • And lots more!
The Guide Dogs for the Blind Association logo

The Guide Dogs for the Blind Association

We are Guide Dogs. And we’re here to help people with sight loss live the life they choose. Children and adults. Friends and family. Whoever you are, our expert staff, volunteers and life-changing dogs are here to help you:Live actively. Our people and dogs can help you get out and about with confidence, going wherever school, work, or play takes you – and knowing that your sight loss won’t hold you back. Live independently. The advice and skills we provide will give you the freedom to live life on your own terms, in your own way, so that you can achieve your hopes and ambitions, and do all the things that make you... you.Live well. Our experience and understanding can help you through the emotional challenges of sight loss as well as the practical ones, introducing you to an inspiring community of people with similar experiences and giving you the support you need to be your best self.We have an amazing community of over 15,500 volunteers across the UK. We’re also almost entirely reliant on donations to continue our life-changing work. There are many different ways you can support us, find out more at guidedogs.org.uk.

Founded in 1931
Burghfield Common, England, GBR
1.3K employees (98 in marketing)

Salaries

Posted range

£31K/yr – £34K/yr

Taken straight from the job posting.

See all The Guide Dogs for the Blind Association salaries

Marketing Team

Marketing Team Size
98 (7% of company)
Median Tenure
10.5 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
182.3K
Monthly Google Ads Budget
$5.7K
Traffic Source Mix
Search
51%
Direct
36.9%
Referral
6.1%
Social
4.7%
Paid
1.3%

Headcount Trend

Current headcount: ~1.3K

Recent News

The Guide Dogs for the Blind Association logo

Single Gifts Campaign Officer (Marketing Officer)

The Guide Dogs for the Blind Association · Reading, UK · Hybrid