Responsibilities

• Marketing point of contact for local Key Account, Premium Partners and HQ Retail
• Deliver customers presentation at key seasonal meetings, clearly conveying the seasonal programs for activation
• Understand the shopper journey and the key influencing points to improve the conversion funnel to purchase
• Cooperate with Sales team to develop local customers plans, including co-op campaigns
• Own local Customers Joint Marketing Plans, define and agree seasonal plans and related Shopping Experience Framework implementation & tracking
• Prepare Account 360 activation seasonal plans with a focus on-line presence
• Oversee and execute local on-offline shopper marketing programs and 360 campaigns
• Execute D2C, Key Account, Premium Partners Customer Marketing Plan according to dedicated toolbox
• Responsible for delivering all product and brand related assets to retail partners
• Track Pay for Performance elements for consumer experience in Trade Terms

Requirements

• 3 to 5 years in a Shopper Marketing, Trade Marketing, Customer Marketing, Retail Marketing or Marketing Executive/Marketing Manager role in leading branded consumer goods in FMCG or leading Sporting Goods.
• Experience working directly with wholesale customers, retailer marketing teams and customer accounts, including building and maintaining marketing relationships.
• Experience supporting wholesale sell-in processes, pre-line meetings, seasonal marketing planning and in-season campaign execution.
• Demonstrated ability to manage multiple customer accounts, stakeholders, projects, budgets and deadlines simultaneously, often across multiple seasons.
• Education: Relevant education in university and/or business school course work, Bachelor or Master degree in Business with focus on marketing preferred.
• Driving License.
• Understanding of wholesale, own retail, Ecom
• Understanding of consumer/shopper behavior
• Manage complex projects and processes with multiple stakeholders
• Budget planning and tracking, vendor management

Preferred

• Experience delivering customer activations, events, incentives and integrated marketing campaigns is desirable.