Shopper Marketing Manager at Sofina Foods Europe | Leeds, UK

Shopper Marketing Manager

Leeds, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

Job Summary

Own the retailer led shopper marketing engine, driving plan to activation in UK grocery using Nielsen/Kantar insights to boost conversion and category growth.

Growth through: shopper insight led plans, retailer collaboration, and multi channel activation across POS, digital content, and e commerce.
ROI and performance: track campaign results with retailer data and field learnings to inform next steps.
Ownership: manage agencies, budgets and timelines to ensure compliant, on brand activations at scale.

Job Description

Responsibilities

Develop annual shopper marketing plans aligned to brand strategy, retailer priorities and joint business plans
Use shopper, retailer and market insight to identify opportunities to drive conversion and category growth
Build strong working relationships with retailer marketing teams to secure activation opportunities and support joint initiatives
Lead customer-specific activation plans across POS, retail media, digital content and in-store activity
Manage shopper and design agencies to deliver impactful campaigns and materials
Support optimisation of retailer e-commerce platforms including search terms, imagery and product content
Oversee POS production, artwork approvals and campaign implementation timelines
Monitor retailer, competitor and shopper activity to identify opportunities and emerging trends
Track campaign effectiveness and ROI using retailer and market performance data
Support commercial and category teams with retailer presentations, sell-in decks and range reviews

Sofina Foods Europe

Sofina Foods Europe is a key player in the food industry, specialising in pork 🐖 and seafood 🐟 production.With operations spanning 27 locations across 6 European countries and around 9,000 employees, Sofina Foods Europe drives the success of well-known brands such as Young’s Seafood, Finnebrogue, Cookstown, Carroll’s of Tullamore and Greenland Seafood.Our focus is on delivering high-quality products while upholding the highest standards of sustainability, innovation, and customer satisfaction.With almost 30 years of experience and a clear vision to be the most successful food company in the world, we continue to grow and evolve.If you’re looking for a dynamic and rewarding career in the food industry, Sofina Foods Europe is the place to be.

Founded in 1995

Norton-On-Derwent, England, GBR

2K employees

www.sofinafoods.com/europe