Shopper Marketing Manager

Leeds, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the retailer led shopper marketing engine, driving plan to activation in UK grocery using Nielsen/Kantar insights to boost conversion and category growth.

  • Growth through: shopper insight led plans, retailer collaboration, and multi channel activation across POS, digital content, and e commerce.
  • ROI and performance: track campaign results with retailer data and field learnings to inform next steps.
  • Ownership: manage agencies, budgets and timelines to ensure compliant, on brand activations at scale.

Job Description

Responsibilities
  • Develop annual shopper marketing plans aligned to brand strategy, retailer priorities and joint business plans
  • Use shopper, retailer and market insight to identify opportunities to drive conversion and category growth
  • Build strong working relationships with retailer marketing teams to secure activation opportunities and support joint initiatives
  • Lead customer-specific activation plans across POS, retail media, digital content and in-store activity
  • Manage shopper and design agencies to deliver impactful campaigns and materials
  • Support optimisation of retailer e-commerce platforms including search terms, imagery and product content
  • Oversee POS production, artwork approvals and campaign implementation timelines
  • Monitor retailer, competitor and shopper activity to identify opportunities and emerging trends
  • Track campaign effectiveness and ROI using retailer and market performance data
  • Support commercial and category teams with retailer presentations, sell-in decks and range reviews
Sofina Foods Europe logo

Sofina Foods Europe

Sofina Foods Europe is a key player in the food industry, specialising in pork 🐖 and seafood 🐟 production.With operations spanning 27 locations across 6 European countries and around 9,000 employees, Sofina Foods Europe drives the success of well-known brands such as Young’s Seafood, Finnebrogue, Cookstown, Carroll’s of Tullamore and Greenland Seafood.Our focus is on delivering high-quality products while upholding the highest standards of sustainability, innovation, and customer satisfaction.With almost 30 years of experience and a clear vision to be the most successful food company in the world, we continue to grow and evolve.If you’re looking for a dynamic and rewarding career in the food industry, Sofina Foods Europe is the place to be.

Founded in 1995
Norton-On-Derwent, England, GBR
2K employees

Traffic Signals

Monthly Visitors
23.9K
Traffic Source Mix
Search
49.4%
Direct
34.6%
Referral
9.9%
Social
4.6%
Paid
1.3%

Headcount Trend

Current headcount: ~2K

Marketing Team

Median Career Experience
10.5 years
Median Tenure
4.2 years

Recent News