Responsibilities

• Deliver growth in organic search visibility, traffic and sales by executing SEO and GEO visibility strategies across a portfolio of products.
• Build and manage a prioritised SEO content roadmap that aligns customer search intent and business objectives to maximise performance.
• Identify and capitalise on SEO growth opportunities through analysis of search performance, competitor activity, customer behaviour and market trends.
• Deliver SEO initiatives across internal teams and agency partners, ensuring activity is executed effectively and aligned to strategic priorities.
• Increase Tesco Insurance and Money Services' visibility within AI-powered search experiences by developing and implementing Generative Engine Optimisation (GEO) approaches.
• Provide actionable performance insights through robust reporting and analysis, embedding SEO best practice in all strategic planning.

Requirements

• Proven experience (4+ years) developing and delivering successful SEO strategies that drive measurable improvements in organic visibility and business performance.
• Strong understanding of technical SEO principles, including indexation, site architecture and structured data.
• Advanced analytical skills with the ability to interpret performance data and identify opportunities, with experience in leading SEO analytic platforms such as Google Search console, Semrush, Ahrefs or similar tools.
• Experience managing stakeholders and agency partners, with the ability to influence and collaborate effectively across cross-functional teams.

Preferred

• Experience optimising visibility across AI-powered search platforms and emerging search technologies, including GEO methodologies.
• Experience developing content and optimisation strategies specifically designed to improve visibility within AI answer engines.
• Knowledge of digital PR and authority-building strategies.

Benefits

• A generous pension, with up to 7.5% employer contribution, depending on what you put in.
• Private Medical Insurance (WL2+) and virtual GP Service for you and your family.
• Performance related annual bonus.
• 7.2 weeks holiday, with the opportunity to buy more.
• Colleague Clubcard discount (10-15% + second card to share with someone else).
• Enhanced parental leave.
• Opportunities to Save and Buy as you earn.
• A place to get on - take advantage of our ongoing learning opportunities to help you achieve the job and career you want.