Responsibilities

• Create and deliver the Organic Search strategy across Katie Loxton, Joma Jewellery, Katie Loxton Inc. and A Littles & Co. to maximise search visibility, traffic and revenue growth
• Drive visibility growth across both traditional search and emerging channels including AI Search and Social Search
• Identify new opportunities to improve acquisition, search performance and conversion through data-led insights and testing
• Complete regular keyword, trend and competitor analysis to inform strategic decision making and identify opportunities for growth
• Regularly report on Organic Search performance, sharing actionable insights and measuring the effectiveness of implementations and testing
• Audit and maintain strong technical SEO hygiene across all websites, proactively identifying and resolving issues that may impact visibility, traffic or user experience
• Work closely with Ecommerce teams to improve site structure, indexation, crawlability, site speed, Core Web Vitals and schema implementation
• Audit, manage and maintain site-wide landing pages to identify opportunities for optimisation, reduce duplication and improve content quality
• Support A/B testing and user research initiatives to improve customer journey performance and conversion rates
• Own the SEO content strategy, driving growth through enhanced category and content coverage while identifying opportunities to optimise existing content performance

Requirements

• Proven experience in a dedicated SEO role, ideally within Ecommerce, retail, fashion or lifestyle brands
• Strong technical SEO knowledge including site audits, crawlability, indexation, site speed, schema markup and Core Web Vitals
• Experienced in keyword research, content optimisation and competitor analysis
• Strong understanding of SEO and analytics tools including Google Analytics, Google Search Console, SEMrush, Ahrefs and Screaming Frog
• Analytical mindset with the ability to turn data into clear actions, insights and results
• Strong communication and presentation skills, with confidence presenting to Senior Management and cross-functional teams
• Up to date knowledge of Google algorithm changes, search trends and SEO best practice
• Experience managing and developing direct reports
• Proactive, organised and adaptable, with the ability to thrive in a fast-paced environment
• Passionate about Ecommerce, digital growth and delivering exceptional customer experiences

Benefits

• A broad benefits package including our staff favourite – a very generous staff discount across both our brands. See all of our benefits on our careers portal
• Opportunities to make an impact as well as learn and develop further
• An innovative and friendly workplace with a team we’re proud to be part of. Find out more about us and our culture on our careers portal