Responsibilities

• Manage the end-to-end SEO & GEO strategy for your client set, working closely with Technical, Content and DPR to achieve this, and with support from the Strategy AD.
• Coordinate campaign teams across Technical, Content and DPR departments, ensuring that all activity is justified, in-line with your strategy and will ultimately deliver ROI to our clients.
• Use robust, data driven analysis to determine the SEO & GEO solution which will deliver optimal performance for your client set.
• Work with your AD to align organic strategy with the overall client goals and keep the Strategy AD updated on important campaign developments.
• Analyse sites and data-sources such as Search Console & Google Analytics to identify site issues and opportunities for improvement.
• Utilise proprietary AI technology to streamline tasks and suggest ideas for efficient delivery across the team.
• Plan all tasks effectively to ensure they’re delivered within a timely manner and that we’re operating with agreed commercials, burn rates and SLAs.
• Work within QA processes to ensure high-quality delivery your allocated clients, alignment to best practice, while helping to create a branded and consistent experience for all clients.
• Lead on reporting and insights for your clients – ensuring there are regular updates both in terms of performance impact and progress against the strategic roadmap.
• Act as the day-to-day contact for clients, ensuring you build strong relationships with clients and are the first point of contact for communication.

Requirements

• Comprehensive understanding of SEO & GEO.
• Ability to interpret client’s briefs and deliver inventive and effective solutions that meet their real-world business challenges.
• Ability to lead client communication and build strong relationships with client stakeholders.
• Willingness to work cross-functionally with Technical, Content and DPR teams to deliver client objectives.

Preferred

• Agency experience in a strategy centric SEO & GEO role.
• Previous experience with client facing responsibilities and building strong relationships.
• Management experience desirable but not essential.
• Good storytelling and presentation capability, with the ability to communicate confidently and interpret performance marketing to clients and manage client expectations.
• Passion for, and a solid understanding of, all aspects of SEO & GEO and ideally digital more broadly.
• Organised, self-starter with excellent attention to detail.
• Strong project management skills, with ability to manage multiple deadlines and stakeholders.
• Good knowledge of key SEO & GEO tools (Google Analytics, SEMRush, Accuranker, etc.)