Responsibilities

• Conduct technical SEO audits to identify opportunities to improve crawlability, indexation, structured data and overall site health across search and AI platforms.
• Identify internal linking, entity and semantic optimisation opportunities to improve discoverability and machine readability.
• Support testing and experimentation to improve visibility across search, LLMs and AI answer engines.
• Produce regular performance reports on search and AI visibility, highlighting key insights, trends and recommended actions.
• Work closely with Product & Technology to support the delivery of technical SEO improvements and monitor site performance.
• Create entity-led content briefs that optimise for search performance, AI citability and audience intent.
• Conduct content, topic and competitor audits to identify underperforming content and opportunities to improve topical authority, semantic coverage and discoverability across search and AI answers.
• Use search, AI discovery and audience insight to improve the user journey from discovery to registration, newsletter sign-up, subscription and repeat engagement, supporting the Audience Development Lead on owned-channel initiatives where needed.
• Proactively monitor developments across the search and AI discovery landscape, including Google algorithm updates, AI Overviews, LLMs and emerging best practice, and identify opportunities to improve visibility and performance.
• Champion a test-and-learn culture, bringing forward new ideas, experiments and recommendations.

Requirements

• Solid hands-on experience in technical SEO and content optimisation, with the ability to identify opportunities and turn insight into action.
• A genuine passion for search and AI discovery, with curiosity to explore new technologies and test emerging techniques.
• A proactive, analytical mindset. You don't wait to be asked: you spot opportunities, investigate problems and bring forward ideas.
• Comfortable working with data, using insight from multiple sources to tell a clear story and make practical recommendations. Strong Excel proficiency.
• Experience with industry-leading SEO tools, including Ahrefs, Screaming Frog, Google Search Console and Google Analytics. Experience with AI visibility platforms (e.g. Profound, Peec AI, Ahrefs Brand Radar) is beneficial, but a willingness to learn and experiment is equally important.
• Strong communication and stakeholder management skills, with the ability to present findings and collaborate with editorial, product and technology teams.

Benefits

• A relaxed working environment with regular socials including a summer festival
• Immediate Community webinars, well-being initiatives and Mental Health First aiders
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Tailored training and development through our Love Learning platform
• A progressive and transparent culture with clear career progression
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces