Responsibilities

• On-page optimisation (e.g. meta titles and descriptions, heading structures, internal linking, and image optimisation)
• Updating and improving existing content to increase visibility, rankings and engagement
• Carrying out keyword research for new and existing pages, informed by user intent and search behaviour
• Writing, editing and optimising high-quality SEO content in English, including landing pages and blog articles, based on keyword research, content gaps and user needs
• Support content optimisation to improve how it is surfaced in modern search experiences (e.g. AI Overviews, AI Mode, large language models)
• Learning how emerging discovery platforms impact SEO and applying relevant best practices
• Monitoring changes in user behaviour and supporting the identification of new SEO opportunities
• Identifying duplicate content, redirect issues or broken internal links using tools like Google Search Console and Screaming Frog
• Working with the SEO Manager and engineers to help prioritise and validate fixes
• Social: Work with the Social Media Manager to inform content topics and optimise discoverability on our social media

• CRO: Work with the CRO Lead to support improvements to conversion rates on key landing pages, using SEO insights to inform testing and optimisation
• Product & Engineering: Collaborate on site improvements and new features, supporting the implementation of SEO best practices

Requirements

• Indefinite right to work in the UK
• A solid understanding of SEO best practices, including content creation and technical SEO optimisations
• Proven experience writing and editing high-quality content in English for SEO purposes, with the ability to create content that aligns with user intent, brand tone and business goals
• Comfortable working independently with these SEO and Analytics tools (you don’t need to be an expert in all of them): Google Search Console, Ahrefs, SEMrush or similar, GA4, Screaming Frog
• Experience analysing performance data and turning insights into clear, prioritised recommendations
• Confidence running competitor analysis and identifying content or keyword gaps
• - Proactive and self-motivated – you spot opportunities and issues without needing constant direction
• - Curious and eager to learn, especially through hands-on experimentation
• - Comfortable working closely with an SEO Manager in a small team and taking ownership of defined areas of work
• - Clear communicator, able to explain SEO insights to non-SEO stakeholders

Preferred

• Experience in marketplaces, healthcare, or care-related sectors
• Familiarity with CMS platforms such as WordPress, Sanity or similar

Benefits