Responsibilities

• SEO/AEO Leadership & Cross-Functional Management and Program Execution
• - Manage relationships with external SEO teams, tools & technology providers, and agencies and evaluate new partnership, tools, and testing opportunities.
• - Run bi-annual company-wide Webinars around SEO/AEO strategy and performance for the brand
• - Lead AI visibility reporting tool selection, RFP, management of tool
• - Evaluate and lead local SEO partnership, tools, program execution
• - Communicate local SEO guidance, best practices, strategies, and executions to properties for hotels, Food & Beverage, and spa outlets.
• - Outline strategic details across local, technical and content SEO executions.
• - Monitoring SEO/AEO analytics such as redirects, click rates, and guest acquisition rates.
• - Managing and adjusting paid search and balancing SEO efforts to ensure maximum ROAS/ROI.
• - Review technical SEO issues and recommend fixes to website team.

Requirements

• Business-proficient in English.
• You are primarily based in Canada, United States, or Mexico working on the EST timezone
• We offer contract-based employment; therefore, we require you to set up your own company entity, either as a Limited Company or as a Sole Trader.
• With contract-based employment, you will manage your employee benefits independently.
• You must have an international bank account registered in your name with an IBAN and Swift/BIC number.
• You must own a machine capable of performing basic digital tasks such as emailing, spreadsheet processing, and attending video calls without interruption.
• You must have a reliable internet connection capable of providing video calls without interruption.

Preferred

• Strong computer skills in a PC and Mac environment including MS Office (Word, PowerPoint, Excel), Microsoft Excel Pivot tables/VLookups
• Self-Starter
• Highly results oriented with experience increasing top line revenue and driving ROI
• Experience with site side analytics: Adobe Analytics, Google Analytics (GA/GA4)
• Enterprise SEO Tools: SEMRush, YEXT, Conductor, etc.
• AI Visibility Tools interest and general knowledge
• Exceptional communication (written and verbal) and interpersonal skills required to support a diverse team of employees, consultants, and agencies.
• Ability to bring together, coordinate and lead projects within a matrix structure, with multiple direct and indirect stakeholders.
• Ability to deliver key results in an environment with multiple tasks and time constraints.
• Excellent project management skills - able to conceive and implement projects from start to finish, stay on budget, manage processes and expectations, and stay committed to deadlines.