Responsibilities

• Digital presence strategy to shape discovery, experience, and conversion online.
• SEO and web performance direction to stay ahead of search changes, including AI-driven discovery.
• End-to-end email marketing and automation strategy, including segmentation, campaigns, delivery, and optimization.
• Design, build, and optimise automated lifecycle journeys from welcome to retention.
• Develop segmentation and personalisation using behavioural, transactional, and CRM data.
• Manage email deliverability, list health, and GDPR compliance.
• Monitor, analyse, and report on email and automation performance to drive improvements.
• Structured testing programme across email content, timing, segmentation, and journey logic.
• Translate testing outcomes into learnings and embed improvements into best practice.
• Lead specialist for email and automation, presenting insights to senior stakeholders and coordinating external partners.

Requirements

• Proven senior-level experience owning website strategy and SEO (technical and content) within a complex or large-scale website environment.
• Track record of delivering measurable organic growth through SEO and web initiatives.
• Strong technical SEO expertise (crawl/indexation, schema, Core Web Vitals, redirects, site architecture).
• Strong content SEO expertise (keyword research, content strategy, on-page optimisation).
• Experience working with CMS platforms and managing developers or agencies.
• Confident using GA4, Google Search Console, and leading SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.).
• Strong stakeholder management experience, including presenting to senior or executive audiences.

Preferred

• Experience with CRM and website integration projects.
• Familiarity with third-party data feeds or listings integrations.
• Understanding of AI search, GEO, and emerging discovery channels.
• Experience mentoring or managing junior SEO/web resource.

Benefits

• Benefits: Employee assistance programme
• competitive holiday allowance + public holidays
• charity matching and payroll giving
• contribution towards eye care tests
• annual flu vaccination vouchers
• birthday leave
• health cash plan plus a range of other additional benefits that are linked to specific job grades.