Responsibilities

• Clear, single minded strategic direction to inspire creative concept.
• A thorough and expansive knowledge of brand behaviour, category and consumer insights in all integrated creative channels.
• A deep understanding of how brands work and the consumers’ needs in the marketplace.
• The knowledge and experience to apply and implement multi-platform thinking (i.e. in-store activation, digital, brand experience, on-trade activation, integrated).
• Ability to produce high quality strategy within timings and scope.