Responsibilities

• Own ABM programmes for priority airline accounts in partnership with the Sales team, including account planning, buying group engagement, personalised activity, follow-up and reporting to maximise engagement with key accounts.
• Own demand generation and digital campaign execution to generate new pipeline, and own lead governance by partnering with Sales to ensure marketing-generated leads are followed up, qualified, recycled where appropriate and progressed through the funnel.
• Lead regional marketing events and executive engagement programmes, including planning, audience selection, invitation strategy, registration, on-site execution, post-event follow-up and ROI measurement to strengthen customer relationships and accelerate pipeline.
• Act as the trusted marketing partner for Sales, Client Directors, Product Marketing, Digital Marketing and regional teams to ensure marketing activity supports pipeline growth and opportunity acceleration.
• Lead analysis of campaign performance, account engagement and pipeline impact, using data and AI tools to improve planning, execution, reporting and productivity.
• Measure success through pipeline contribution, account engagement, opportunity acceleration and marketing influence on commercial outcomes.

Requirements

• 2-4+ years' experience in B2B marketing, ideally within enterprise SaaS, technology or another complex B2B environment.
• Previous experience in ABM/Enterprise Marketing, field marketing, event operations or integrated campaign execution.
• Experience working with Sales teams to support account engagement, lead progression and commercial outcomes.
• Experience with CRM and marketing technology ecosystems, including marketing automation, ABM, intent and reporting platforms such as HubSpot, Salesforce, Eloqua, Marketo, 6sense, Demandbase, Intentsify or similar.
• Strong project management, communication and prioritisation skills, with the ability to make practical decisions in a fast-paced, global matrix organisation.

Preferred

• Proven experience supporting enterprise sales organisations through ABM or field marketing.
• Experience within enterprise software or cloud technology organisations (e.g. AWS, Microsoft, Google Cloud, Salesforce, Adobe, SAP, Oracle, ServiceNow, Workday or similar) or within airline technology, travel technology or aviation is desirable.
• Curiosity and judgement in adopting AI tools to improve productivity, automate repetitive tasks and enhance marketing execution.

Benefits

• Open culture and challenging opportunity to satisfy intellectual needs.
• Smart working: hybrid remote/office working environment, with 2-3 days a week in the office.
• Excellent, dynamic and multicultural environment.